Transform

Transform

Transform

any team

any team

any team

from medium-output

from medium-output

from medium-output

to HIGH-Performance

to HIGH-Performance

to HIGH-Performance

Using the Norms-driven Behavior method.

Using the

Norms-driven

Behavior

method.

Using the Norms-driven

Behavior method.

In this online mini-course you will learn to identify and fix motivation issues in your team.

Boost team morale and productivity without stress and micromanagement

using a proven method that creates lasting change.

In this online mini-course you will learn to identify and fix motivation issues in your team. Boost team morale and productivity without stress and micromanagement using a proven method that creates lasting change.

In this online mini-course you will learn to identify and fix motivation issues in your team. Boost team morale and productivity without stress and micromanagement using a proven method that creates lasting change.

GET INSTANT ACCESS FOR €37

GET INSTANT ACCESS FOR €37

GET INSTANT ACCESS FOR €37

Is your team disengaged and
lacking motivation?

Is your team disengaged and
lacking motivation?

Is your team disengaged and
lacking motivation?

Do you find that, despite offering incentives, your employees seem disconnected from the company's goals, causing delays and reduced productivity?

Are unclear expectations
causing inconsistent behaviors
within your team?

Are unclear expectations
causing inconsistent behaviors
within your team?

Are unclear expectations
causing inconsistent behaviors
within your team?

Is the performance of your team suffering from missed deadlines or inferior outcomes due to lack of clarity on their roles, causing dissatisfaction, or perhaps you risk losing key important members of your team?

Is team collaboration
inefficient and unproductive
in your organization?

Is team collaboration
inefficient and unproductive
in your organization?

Is team collaboration
inefficient and unproductive
in your organization?

Is the conversation frequently circling around the same subjects without reaching a clear resolution in repetitive meetings?

Are customer relationships
suffering due to slow responses
or misalignment?

Are customer relationships
suffering due to slow responses
or misalignment?

Are customer relationships
suffering due to slow responses
or misalignment?

Are clients voicing discontent due to late or ineffectively handled applications, leading to possible decreased income?

implementing the norm-Driven behavior method

CAN solve these problems almost instantly.

implementing the norm-Driven behavior method

CAN solve these problems almost instantly.

implementing the norm-Driven behavior method

CAN solve these problems almost instantly.

In this online mini-course you will learn to identify and fix motivation issues in your team.

Boost team morale and productivity without stress and micromanagement

using a proven method that creates lasting change.

In this online mini-course you will learn to identify and fix motivation issues in your team. Boost team morale and productivity without stress and micromanagement using a proven method that creates lasting change.

In this online mini-course you will learn to identify and fix motivation issues in your team. Boost team morale and productivity without stress and micromanagement using a proven method that creates lasting change.

GET INSTANT ACCESS FOR €37

if you're a …

if you're a …

Startup Founder

Startup Founder

Startup Founder

If you're struggling with low morale and unclear responsibilities, the Norm-Driven Behavior Method can help you build a unified, high-performing team. You'll learn how to set clear norms and values, which will transform your team's behavior and boost productivity. Say goodbye to micromanaging and endless meetings, and hello to a motivated, cohesive team.

Business Owner

Business Owner

Business Owner

If you don't know how to motivate your employees or deal with low engagement, our method will provide you with the tools to fix these issues. The interactive workshop will teach you how to create a positive and inspiring workplace. You'll see quick improvements in team motivation and collaboration, leading to better business outcomes.

HR Professional

If you're dealing with high turnover and difficulty in aligning team goals, the Norm-Driven Behavior Method offers a solution. By defining and installing clear norms and values, you'll foster a culture of accountability and engagement. This method helps you create a supportive environment where employees thrive and stay committed, reducing the need for constant hiring and training.

The NormS-Driven Behavior Method

The NormS-Driven Behavior Method

The NormS-Driven Behavior Method

A common sense approach to managing your team and getting everyone aligned. It's one of those methods that once you know how it works, you'll always understand the dynamics of team motivation and how to fix it.

A common sense approach to managing your team and getting everyone aligned. It's one of those methods that once you know how it works, you'll always understand the dynamics of team motivation and how to fix it.

A common sense approach to managing your team and getting everyone aligned. It's one of those methods that once you know how it works, you'll always understand the dynamics of team motivation and how to fix it.

Learn motivational theory

Learn motivational theory

Learn the basics of understanding how teams are motivated and what the importance is of defining the right kind of norms in your team.

Learn the basics of understanding how teams are motivated and what the importance is of defining the right kind of norms in your team.

DESIGN your norms

DESIGN your norms

You'll be doing your homework before you sit with your team. Discover the Norms and Values that you find important and use that as a starting point to install the norms for your company.

You'll be doing your homework before you sit with your team. Discover the Norms and Values that you find important and use that as a starting point to install the norms for your company.

Install in your team

Install in your team

Discover how to implement quick changes that will boost team morale and productivity within 1 to 2 months. You'll start seeing tangible improvements in team cohesion and motivation almost immediately.

Discover how to implement quick changes that will boost team morale and productivity within 1 to 2 months. You'll start seeing tangible improvements in team cohesion and motivation almost immediately.

REVIEW & UPDATE

REVIEW & UPDATE

Learn long-term strategies to maintain and enhance team performance over 3 to 6 months. This helps you achieve lasting success and continuous improvement in your workplace culture.

Learn long-term strategies to maintain and enhance team performance over 3 to 6 months. This helps you achieve lasting success and continuous improvement in your workplace culture.

I’ve used this method to transform my own teams and have now helped over 15 companies do the same. You can trust that the Norm-Driven Behavior Method will work for you, providing the tools and knowledge you need to create a motivated, cohesive, and high-performing team.

I’ve used this method to transform my own teams and have now helped over 15 companies do the same. You can trust that the Norm-Driven Behavior Method will work for you, providing the tools and knowledge you need to create a motivated, cohesive, and high-performing team.

I’ve used this method to transform my own teams and have now helped over 15 companies do the same. You can trust that the Norm-Driven Behavior Method will work for you, providing the tools and knowledge you need to create a motivated, cohesive, and high-performing team.

All the tools & Knowledge you need to design and install
a Norms-driven behavior culture in your team

All the tools & Knowledge you need to design and install
a Norms-driven behavior culture in your team

All the tools & Knowledge
you need to design and install
a Norms-driven behavior
culture in your team

Video lessons

Video lessons

In a 1-hour video masterclass the foundational theory of the Norms-Driven Behavior is explained and you will learn all that is needed to identify core motivation issues and how to counter them.

In a 1-hour video masterclass the foundational theory of the Norms-Driven Behavior is explained and you will learn all that is needed to identify core motivation issues and how to counter them.

Facilitation Guide

Facilitation Guide

As part of the Foundational theory you will get a workshop facilitation guide PDF that outlines how to design the norms you want.

As part of the Foundational theory you will get a workshop facilitation guide PDF that outlines how to design the norms you want.

Examples Library

Examples Library

Often, it's simplest to learn from real-life cases - you'll get over 30 instances of commonplace standards executed by other renowned companies.

Often, it's simplest to learn from real-life cases - you'll get over 30 instances of commonplace standards executed by other renowned companies.

AI-Prompts and Scripts

AI-Prompts and Scripts

Leveraging artificial intelligence may seem unfair in discussions about Norms - however, it can be incredibly beneficial in creating unforgettable identifiers and instances for better team communication

Leveraging artificial intelligence may seem unfair in discussions about Norms - however, it can be incredibly beneficial in creating unforgettable identifiers and instances for better team communication

My Story

Not too long ago, I was leading a team that felt like a never-ending circus—low morale, low performance, and way too many “Can we hop on a quick call?” moments. Every day was a grind. I was micromanaging everything, putting out fires left and right, and dealing with meetings that could’ve been emails. My team was stressed, and honestly, so was I.

Then I had a chat with another founder during a business trip in San Francisco, about how she used norms to drive the behavior of her team. It was like a lightbulb went off. The idea was so simple: set clear norms, tie them to your values, and boom—watch the magic happen.

Back in Amsterdam, I jumped on it right away. With my team, we laid out exactly what behaviors we wanted to see (aka, less chaos), tied them to our core values, and tweaked it until we got everyone on board. And guess what? In just a couple of days, things started clicking. Motivation was up, teamwork got way better, and the whole vibe shifted from "Ugh, it's Monday" to "Hey, we got this!"

Fast forward 3 months, and we weren’t just surviving—we were thriving. Productivity shot through the roof, and the workplace became a place people actually enjoyed coming to. No more micromanaging, no more endless meetings, just a team crushing it together. Oh, and the stress? Gone. Poof.

Now, I’m sharing the method behind this way of thinking in a masterclass I've developed called the Norm-Driven Behavior Method with other startups so they can skip the stress and jump straight to the good part. After 25 years of running startups (yep, that long), I’ve packed all my best lessons into this method, and you can learn it in about an hour.

Ready to turn your team around? You will see changes in just 1 to 2 months.

Trust me—it works.

— Stefan Fountain

Not too long ago, I was leading a team that felt like a never-ending circus—low morale, low performance, and way too many “Can we hop on a quick call?” moments. Every day was a grind. I was micromanaging everything, putting out fires left and right, and dealing with meetings that could’ve been emails. My team was stressed, and honestly, so was I.

Then I had a chat with another founder during a business trip in San Francisco, about how she used norms to drive the behavior of her team. It was like a lightbulb went off. The idea was so simple: set clear norms, tie them to your values, and boom—watch the magic happen.

Back in Amsterdam, I jumped on it right away. With my team, we laid out exactly what behaviors we wanted to see (aka, less chaos), tied them to our core values, and tweaked it until we got everyone on board. And guess what? In just a couple of days, things started clicking. Motivation was up, teamwork got way better, and the whole vibe shifted from "Ugh, it's Monday" to "Hey, we got this!"

Fast forward 3 months, and we weren’t just surviving—we were thriving. Productivity shot through the roof, and the workplace became a place people actually enjoyed coming to. No more micromanaging, no more endless meetings, just a team crushing it together. Oh, and the stress? Gone. Poof.

Now, I’m sharing the method behind this way of thinking in a masterclass I've developed called the Norm-Driven Behavior Method with other startups so they can skip the stress and jump straight to the good part. After 25 years of running startups (yep, that long), I’ve packed all my best lessons into this method, and you can learn it in about an hour.

Ready to turn your team around? You will see changes in just 1 to 2 months.

Trust me—it works.

— Stefan Fountain

30-Day No-Questions-Asked Guarantee

30-Day No-Questions-Asked Guarantee

30-Day No-Questions-Asked Guarantee

Just to take away every excuse your brain can come up with not to do this for yourself. I’m going to back everything I’ve said with a 30-day money-back guarantee.


If you follow the Norm-Driven Behavior Method and do everything I tell you to do, and you don’t see a significant improvement in your team’s performance and morale, then just email my customer service team any time in the next 30 days and we’ll give you a full refund, no questions asked.


Does that sound more than fair?

In Closing

If your goal is to build a strong, motivated team that drives your business forward, the Norm-Driven Behavior Method can get you there quickly.

❌ You can’t afford to keep dealing with low morale and disengaged employees who drag your team down and hurt your productivity.
❌ You can’t afford to micromanage every little detail, wasting your time and causing stress for everyone, without seeing any real improvement.
❌ You can’t afford to watch talented employees leave because they’re unhappy, forcing you to spend time and money on hiring and training new staff.
❌ And you can’t afford to let your business goals slip away while you struggle with a toxic work culture that stifles growth and innovation.

Imagine having a team that’s excited to come to work, fully engaged, and aligned with your company’s values. Picture your business thriving with a high-performance culture that drives success. With the Norm-Driven Behavior Method, you can achieve this transformation, quickly turning your team into a powerhouse of motivation and productivity.

I care deeply about helping you overcome these challenges and create the team and business you’ve always dreamed of. This method is your path to a happier, more successful workplace.

Don’t let another year go by feeling frustrated and stuck. Take action now, invest in the Norm-Driven Behavior Method, and start seeing the results you deserve.

If your goal is to build a strong, motivated team that drives your business forward, the Norm-Driven Behavior Method can get you there quickly.

❌ You can’t afford to keep dealing with low morale and disengaged employees who drag your team down and hurt your productivity.
❌ You can’t afford to micromanage every little detail, wasting your time and causing stress for everyone, without seeing any real improvement.
❌ You can’t afford to watch talented employees leave because they’re unhappy, forcing you to spend time and money on hiring and training new staff.
❌ And you can’t afford to let your business goals slip away while you struggle with a toxic work culture that stifles growth and innovation.

Imagine having a team that’s excited to come to work, fully engaged, and aligned with your company’s values. Picture your business thriving with a high-performance culture that drives success. With the Norm-Driven Behavior Method, you can achieve this transformation, quickly turning your team into a powerhouse of motivation and productivity.

I care deeply about helping you overcome these challenges and create the team and business you’ve always dreamed of. This method is your path to a happier, more successful workplace.

Don’t let another year go by feeling frustrated and stuck. Take action now, invest in the Norm-Driven Behavior method, and start seeing the results you deserve.

If your goal is to build a strong, motivated team that drives your business forward, the Norm-Driven Behavior Method can get you there quickly.

❌ You can’t afford to keep dealing with low morale and disengaged employees who drag your team down and hurt your productivity.
❌ You can’t afford to micromanage every little detail, wasting your time and causing stress for everyone, without seeing any real improvement.
❌ You can’t afford to watch talented employees leave because they’re unhappy, forcing you to spend time and money on hiring and training new staff.
❌ And you can’t afford to let your business goals slip away while you struggle with a toxic work culture that stifles growth and innovation.

Imagine having a team that’s excited to come to work, fully engaged, and aligned with your company’s values. Picture your business thriving with a high-performance culture that drives success. With the Norm-Driven Behavior Method, you can achieve this transformation, quickly turning your team into a powerhouse of motivation and productivity.

I care deeply about helping you overcome these challenges and create the team and business you’ve always dreamed of. This method is your path to a happier, more successful workplace.

Don’t let another year go by feeling frustrated and stuck. Take action now, invest in the Norm-Driven Behavior Method, and start seeing the results you deserve.

GET INSTANT ACCESS FOR €37

FAQ

Who is Stefan Fountain?

What is included in the Norms Driven Behavior Method?

How long does it take to see results?

Is this method suitable for my team?

What if I don’t have any experience with team building?

How do I access the course?

What if I don’t see any improvements?

Can this method help with specific team issues like micromanaging or low morale?

Do I need any special tools or software?

How much does the Norms-Driven Method cost?