In this chapter, we explore the key drivers behind human motivation in the workplace, moving beyond outdated factory models of productivity. Drawing on research from Dan Pink, we’ll uncover how mastery, autonomy, and purpose are the real forces behind motivation, especially in creative teams. You'll learn why offering freedom to develop skills, fostering independence in decision-making, and creating a sense of impact are crucial to building high-performance teams. This chapter also introduces the motivational loop, showing how your team’s energy fluctuates with successes and setbacks—and how your responses play a key role in shaping this dynamic.