In this chapter, we focus on crafting the norms and values that will guide your team's behavior. You'll learn how to define specific behaviors you want to encourage, reframe problematic actions, and align them with underlying values. The process includes five actionable steps, from identifying key behaviors to organizing your norms into categories that reflect your team's unique culture. The emphasis is on collaboration—using tools like post-its to co-create these norms with your team, ensuring they resonate and are meaningful. By the end, you'll have a blueprint for your company's culture that energizes your team and supports long-term success.