Now that you’ve crafted your norms, the next step is installing them into your team’s daily routines. In this chapter, we discuss how to collaborate with your team to refine and solidify the norms, ensuring they resonate with everyone. We explore how to define norms clearly, provide examples, and offer the right support to make behavior change automatic. You’ll also learn about maintaining and reviewing norms regularly, creating an evolving framework that keeps your team aligned and motivated. Finally, we look at how to integrate norms into HR and performance assessments to reinforce the company culture you've built.