This chapter dives into the mechanics behind influencing team behavior. We explore how intention drives action and why defining clear norms helps shape consistent, high-performing behavior. You’ll learn how identifying your team’s belief values—the underlying motivations for their actions—can guide the creation of norms that lead to desired outcomes. Through real-life examples, we’ll see how small, clearly defined norms can resolve conflicts, improve team dynamics, and ultimately shape your company culture. This chapter provides practical insights on transforming behaviors by aligning them with shared values and making desired actions easier to implement.